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Beauty Industry, Beauty Launches

Arcade Beauty Announces Exclusive Partnership with Vengo Labs

New sampling kiosks create numerous opportunities for beauty brands.

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By: Jamie Matusow

Editor-in-Chief

Arcade Beauty, a customized sampling specialist for the beauty industry, has announced an exclusive partnership with Vengo Labs, a retail tech company that is innovating out-of-home advertising and reinventing sampling distribution methods. Together, the companies deliver first-to-market “connected beauty sampling kiosks.”
 
The sleek, modern installations facilitate a customized, on-demand exchange between consumers and brands creating a unique immersive experience. Retailers can use the high-tech, digital vending machines to engage consumers, create a custom experience and collect valuable user data. Consumers are given the opportunity to receive beauty samples, in real time, in the most desired locations including, but not limited to gyms, hotels, airports, etc.
 
“We are thrilled to be the exclusive industry provider of this cutting-edge sampling model,” says Peter Lennox, president and CEO of Arcade Beauty. “It’s our mission to continue innovating and thinking outside of the box in the sampling space, elevating the experience for our partners and consumers; this collaboration gives us the opportunity to do so. Vengo sampling kiosks are versatile and can ultimately be placed in any venue including high-traffic locations including beauty/travel retail and pop up events.” Lennox continues, “Bringing beauty products to the places that are most convenient for consumers is a natural fit for Arcade Beauty.”
 
“Vengo’s network currently reaches 25 million consumers per month in over 1,000 locations. We are thrilled to partner with Arcade Beauty to expand the footprint and understand how to optimize the value Vengo provides to the beauty industry,” says Brian Shimmerlik, co-founder and CEO of Vengo.
 
Today, Vengo digital kiosks can be found across the country – in the top venues where consumers most frequently crave their favorite beauty samples. The goal of Arcade Beauty’s investment is to substantially expand the reach of the Vengo machine as a new outlet for beauty sampling. This hybrid retail and marketing tech solution creates targeted and effective new retail, sampling and media opportunities for brands. 


IMAGE: rendering of Arcade-Vengo kiosk

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